Small batches, big possibilities
The easy and high speed transfer of the artworks to the printer, without set ups, allow frequent and real time changes. Each pack can be potentially different from the other in details:
- text language
- main design
These advantages are translated in outstanding marketing and sector opportunities; each product can be different according to consumer, business, seasonality, geographical distribution or specific events.
The possible options are endless: creativity can run wild creating original collection packs, targeting communication to obtain better shelf life visibility.
Furthermore specific graphic elements and unique codes add values to packaging. Thanks to the smartphone and new generation apps these elements are converted into specific contents and messages as:
- vocal notes
- augmented reality
This will help your business to establis a personal relationship with the consumers.
The packaging evolves in its role: the packaging contains, preserves, informs and from now on it communicates.