The digital printing technology, available in Goglio since 2016, is a real innovation in the flexible packaging sector.
What are the advantages offered by this new technology?
Fast time to market
The digital printing substantially reduces time gaps between artwork preparation and production itself. A faster time to market considerably reduces delivery times.
The digital printing technology does not require cylinders, plates or printing set-up, significantly reducing production scraps; for this reason it is possible to produce small customized batches in real time.
The benefits for the customers are clear: reduced stock costs and no product surplus.
The digital printing technology offers outstanding promotional marketing tools: the immediacy of the artwork transfer to the printer allows frequent, even real time, changes. Each pack can be potentially different from the other in details:
- text languages
- main design
- graphic elements
- anti-counterfeiting codes
Interactivity and traceability
Thanks to this new technology a sequence of graphic elements or univocal codes can also be digitally printed on the pack as anti-counterfeiting vehicles such as:
- QR code
- bar codes
- micro texts